Research
that leads
Know where you stand.
See where to go.
Public opinion research and campaign strategy for parties, candidates and political organisations across Europe.
Point: where you stand
Where public opinion stands today: who supports you, who could, and how firm that support is.
Way: where to go
What to do about it: which voters to target, which messages to use, and where to campaign.
Services
Every project starts from a decision you need to make.
Point: where you stand
Where do we start, and what is realistic?
Benchmark pollsVote intention, how parties and candidates are seen, the issues that matter, and who could still change their mind.
Is the plan working, or do we change course?
TrackingRepeat surveys that show what has changed, and why, while there is still time to react.
Where does the party stand, and where can it grow?
Party researchStudies of voters, competitors and members between elections.
Way: where to go
Which argument do we lead with?
Message testingArguments tested on real voters before you spend money on them.
Who do we talk to, and who do we leave alone?
Segmentation and targetingWho your voters are, who you can still win, and who needs a push to turn out.
Where do we spend our time and money?
Electoral mapsResults and turnout by district and municipality, combined with census and survey data.
What is the plan, and what comes first?
Campaign strategyPositioning, target groups and messages turned into a plan, and advice while the campaign runs.
Your team
Can your own team do more of this?
TrainingData analysis workshops for your own team, using your own data.
How a project runs
Brief
We start from the decision you need to make, and when.
One-page planDesign
Questionnaire, sample and survey method.
Final questionnaireFieldwork
Carried out with established fieldwork partners.
Fieldwork reportAnalysis
Weighting, modelling and segmentation.
Report and chartsStrategy
What the findings mean for targets, messages and priorities.
Memo and briefing
Principles
Honest
Results come with their margins of error. No strategy built on noise.
Fit for purpose
The study matches the decision. You don’t pay for precision you won’t use.
Confidential
Your data and findings stay yours.
Matej Hruška, PhD
Founder, Point & Way Strategy
Matej is a political data scientist. He has run cross-national public opinion research projects and advised campaigns from local to national level.
He works with surveys, census data and election results to model voting behaviour, and specialises in questionnaire design, weighting, voter segmentation and electoral geography. He holds a PhD in political science; his publications are on Google Scholar (opens in a new tab).
Have a question the data should answer?
Tell us what you need to decide, by when, and where. We’ll suggest the research that answers it.
Everything you send stays confidential. We reply within two working days.
info@pointway.eu